Digital Marketing 360

Scale your business or career with the most advanced digital marketing course. 120+ Hours of training, 40+ premium tools access, 20+ industry certifications, 3+ Paid Internship Projects & 100% Job Assistance, and many more…

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20 Student Per Batch
Placement Assistance
Next Batch Date- 01 Oct 22
Flexible Lecture Times
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Course Description

What will you learn?

A module wise course go through to have an idea about the topics covered in the course

Essential of Digital Marketing

  • Basics of Marketing & Branding
  • Basics of Digital Marketing
  • What is Internet and Its Purpose
  • Scope of Digital Marketing
  • Upcoming Digital Marketing Trends
  • Funnels : Explained with Case Studies
  • Case Study
    – Successful Digital Marketing Campaigns
    – Failed Digital Marketing Campaigns
  • 5+ Bonus Resources
  • Basics of Graphic Designing
  • Media Asset Creation
  • Live E-Book Creation
  • Website Banner Creation
  • 20+ Bonus Resources
  • Video Marketing Fundamentals
  • Importance of Video Marketing
  • Types of Videos with Right Purpose
  • Creating Videos
  • 15+ Bonus Resources
  • What is Inbound Marketing
  • Generating Inbound Content
  • Content Repurposing
  • Introduction of Website
  • Different Types of the Website
  • Core Objectives of Website and Flow
  • Choosing the Right Domain Name for your Website
  • Choosing a Hosting Platform
  • Connecting Domain to Hosting
  • Creating Blueprint for a Website
  • Working with Content Management System
  • Creating a Website with WordPress
  • Hosting Dashboard Complete Overview
  • C-Panel Complete Overview
  • WordPress Installation
  • Themes & Plugins Installation
  • WordPress Dashboard Overview
  • How to Plan Pages of Websites
  • Plan Logics for Web Page & Post Design Creation
  • Pages & Post Building
  • Menu, Categories, Header, Footer
  • Planning Content for Your Websites
  • Work on Original Paid Theme
  • Premium Plugins Access for Lifetime
  • Introduction to Email Marketing
  • Online Data Scraping
  • Components of High Converting Emails
  • Writing an Effective Email Content
  • Email Tools & More
  • Making Email Campaigns
  • Email Automation
  • Creating Drip Campaigns for Business
  • Measuring Email Campaign Performance
  • Introduction to Blogging
  • Types of Blog Content with Case Studies
  • Niche Research
  • Topic Research
  • Content Curation vs Content Creation

Digital Marketing - Advance

  • Importance of YouTube in Business
  • Creating & Customizing Channel
  • Creating Shorts
  • Content Sharing Best Practices
  • Creating a Content Strategy
  • 5+ Bonus Resources
  • Introduction to Content Marketing
  • Content Strategy for Website & Videos
  • Working with PBN
  • Maintaining Swipe Files
  • Storytelling 3 Step Formula
  • Compelling Ad Copy Case Studies
  • Introduction to Social Media
  • Social Media for Business
  • Social Media Optimization
  • What is Viral Marketing?
  • Social Media Terminologies
  • Working with Page, Group & Events
  • FB Page Customization
  • Setting Up FB Group
  • Understanding FB Algorithm
  • Right Posting & Page Practices
  • Setting Up Chat Bot Automation
  • Working with Facebook Automation Tools
  • Introduction to Instagram Marketing
  • Optimizing Profile for Business
  • Establishing Purpose & Goals
  • Create Engaging Content Types
  • Optimizing Instagram Strategy
  • Instagram Case Studies
  • Personal and Business Profile Optimization
  • Page & Group Optimization
  • Right Connection Growth
  • LinkedIn Automation
  • LinkedIn Content Strategy
  • Organic Sales Hacking with LinkedIn
  • Introduction to Quora
  • Quora Profile Best Practices
  • Live Exercise : Building Quora Profile & Answering Questions
  • Quora Traffic Building Strategies
  • Evolution of Search Engines
  • How Search Engines Work
  • SEO Vs SEM
  • SEO Keyword Planning
  • Type of Keywords
  • Keyword Intent
  • Keyword Mapping
  • What is On-Page SEO?
  • URL Structuring
  • Image Title, Geo Tag and ALT Tag Creation
  • What is Meta Title
  • What is Meta Description
  • Heading Tags
  • SEO Friendly Content Writing
  • Anchor Text, Link Title
  • Interlinking for SEO Benefits
  • What is On-Page SEO?
  • URL Structuring
  • Image Title, Geo Tag and ALT Tag Creation
  • What is Meta Title
  • What is Meta Description
  • Heading Tags
  • SEO Friendly Content Writing
  • Anchor Text, Link Title
  • Interlinking for SEO Benefits
  • What are Backlinks?
  • Why are Backlinks Important?
  • Link Quality & Link Juice
  • Difference Between Do-Follow & No-Follow Backlinks
  • What is Google PageRank
  • What is DA & PA?
  • How to Increase Page Rank / DA & PA?
  • Search Engine Submissions
  • Directory Submissions
  • Article Submissions
  • Press Release Submissions
  • Blog Posting
  • Blog Commenting
  • Classifieds Posting
  • Forum Posting
  • Business Listing
  • Social Bookmarking
  • Skyscraper Link Building
  • PBN

  • How Google Updates Effects Website Rankings
  • Major Google Updates from Year 2000 to Till Date
  • How to Stay up-to-date with SEO Updates
  • Doing Site Audit Agency Style
  • Managing Backlinks for Better Tracking
  • Preparing Monthly SEO Reports
  • Why Local SEO?
  • How to Setup Google My Business?
  • How to Perform Local SEO
  • Using Schema Markup for Local SEO
  • Robots.txt File Use and Creation
  • HTML Sitemap Creation
  • XML Sitemap Creation
  • Security & Malware Prevention for Good SEO
  • Minimizing Page Load Time
  • Requesting Site Indexing with Google
  • Google Fast Indexing
  • Requesting a Website Audit for Fast Indexing
  • Introduction to Web Analytics
  • Setting Up Google Analytics
  • Search Console & Google Ads Integration
  • Google Analytics Data Structure
  • Overview: Key Terms
    Studying & Understanding Data Results
  • Setting Up Goals & Conversions
  • Creating Custom Dashboards
  • Online Sentiment Analysis
  • ORM & Social Media Scheduling Tools
  • Case Study: Social Crisis and Recoveries
  • Building ORM Strategy
  • Social Media Automation Tools

Digital Marketing - Mastery

  • Introduction to FB & Insta Ads
  • Introduction to Ads Manager & Power Editor
  • Understanding Account Structure and Campaign Goals
  • Competitor’s Ads Spying
  • Campaign Ads Targeting
  • Custom & Laser Targeting
  • Working with Business Manager
  • Setting-up Events Manager
  • Setting-up Pixels
  • Setting-up Remarketing Ads
  • Creating Remarketing Campaigns
  • Monitoring Campaign Performance
  • FB vs LinkedIn Ads
  • Objectives of Creating LinkedIn Ads
  • Account Structure & Goals
  • Targeting, Budget, Scheduling Options & Billing
  • Creating Ad Campaigns
  • Setting-up Remarketing Ads
  • Creating Remarketing Campaigns
  • Monitoring Campaign Performance
  • Top LinkedIn Ads Case Studies
  • Monitoring Campaign Performance
  • Account Structure Overview
  • Ad Goals & Types
  • Audience Bidding, Budgets & Creatives
  • Live Walkthrough – Twitter Campaigns
  • Monitoring Campaign Performance
  • Case Studies – Twitter Ads
  • How to: Conversational Marketing
  • Social Media Management Tools
  • Working with Social Media Calendar & More
  • Brand Outreach Strategies
  • Planning Social Media Marketing Funnels (Paid & Organic)
  • Google Ads Campaign Structure
  • Bidding & Auctions
  • Account Overview & Setup with Billing
  • Audience Customization
  • Working with Search Ads with Case Studies
  • Working with Display Ads with Case Studies
  • Working with Video Ads with Case Studies
  • Working with Local Ads with Case Studies
  • Working with Smart Campaigns with Case Studies
  • Working with Shopping Ads with Case Studies
  • Working with App Ads with Case Studies
  • Setting-up Remarketing & Tracking with Case Studies
  • Introduction to Analytics
  • Setting-up Google Analytics
  • Key Terminology
  • Integrating Google Ads, Website, Tag Manager
  • Account Overview and Accessing Demo Account
  • Learn Reading Reports & Analyzing Reporting Metrics
  • Setting-up Custom Goals & Tracking Events
  • Setting-up Custom Dashboard
  • Other Analytic Tools
  • Optimizing Website
  • A/B Testing Models
  • Funnels Based Marketing
  • Basic Marketing Automation Hacks
  • Automating Lead Funnels
  • Setting-up WhatsApp & Chatbot Automation
  • Marketing Automation Tools
  • Introduction to Funnels
  • Marketing Funnel Hacks
  • Viral Content Hacks
  • Growth Hacking Tools
  • Case Studies

Digital Marketing - Bonus Module

  • Introduction to Influencer Marketing
  • How to Position Yourself as Influencer
  • Approach an Influencer the Right Way
  • Live Working with Influencer Marketing
  • Introduction to Affiliate Marketing
  • Affiliate Marketing Models & Networks
  • Micro vs Macro Niche
  • Finding Best Niches
  • Spying the Competition
  • Topic Research with Paid Tools
  • Setting-up WordPress for Affiliate Marketing
  • Setting-up Rank math & Pretty Links
  • SEO Setup for Affiliate Marketing
  • Finding Transaction Based Keywords
  • Writing Content for Affiliate Marketing
  • Setting-up Email Marketing for Affiliate Marketing
  • What is AdSense?
  • How does AdSense work?
  • Difference Between AdSense
  • Difference Between AdSense & Affiliate
  • How to create a Google AdSense Account?
  • Prerequisite for AdSense
  • What is an Ad Unit?
  • Different Types of Ad Unit
  • AdSense for Mobile Users
  • Creating First Ad Unit
  • AdSense Approval Tricks
  • AdSense Account Optimization
  • +8 More

  • Starting with Freelancing
  • Creating Freelancing Profiles & Gigs
  • How to Position Yourself as a Freelancer
  • Deciding the Pricing for Services
  • Different Platforms for E-Commerce & Reselling
  • Account Setup & Product Listing
  • Cross Channel Promotion
  • Promoting as Reseller
  • How to Find Clients
  • Preparing Work Portfolio
  • Making Custom Proposals
  • Defining Service Pricings
  • Working In-house & Outsourcing
  • Job Opportunity-wise
  • Interview Preparation
  • Career Guidance
  • Online Job Hunt Assistance
  • Lifetime support After Placement 

Get Familiar With Our Online Digital Marketing Course Faculty

Ashutosh Anand - Digital Marketing Trainer at Digital Anand

Hi, I’m Ashutosh Anand,
I will be taking you through lessons

Ashutosh Anand - Head Digital Marketing Trainer (Digital Anand)


Learning Hours





Tools Covered

Industry Paid Tools

Our Certifications

Our Trainee Reviews

Shivani Ma'am is one of the best Digital Marketing Trainer with immense of knowledge. She has helped me in gaining knowledge about the digital world. She is one of the best teachers and has helped all of us for our bright future. Thank you so much for such great knowledge, support & cooperation.

Mohd Rafiq - Digital Marketing Trainee
Mohd Rafiq

Digital Marketing Executive at Digital Technpedia Pvt. Ltd.

Ashutosh is really a vessel of knowledge of digital marketing and I got to learn a lot from him. He has good hand over his skills and really has a passion for client satisfaction. I highly recommend Digital Anand.

Dilip Singh - Digital Marketing Trainee
Dilip Singh

Senior Digital Marketer, Shyam Metalics

A nice and friendly person by nature and full of knowledge as a digital marketing trainer. She trained me very well and as a result, when I started working in a company its nothing surprising and new to me because I've studied all the things before. I start with the skills, guidance, and knowledge that I have got from Shivani mam and it's going great.

Vipul Chhoker - Digital Marketing Trainee
Vipul Chhoker

Content Developer, SAM Web Studio

Mentors are a stepping stone in one’s career and in my case, it has been Ashutosh Anand sir at Digital Anand. It is because of him I have gained knowledge about digital marketing. I’ve had the pleasure of being taught by him. The best thing about him is his ability to clear doubts in an easy language.

Laxmi Bhatt - Digital Marketing Trainee
Laxmi Bhatt

Associate Research Editor, TechSci Research

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