Paid Marketing Mastery
Advanced level course for marketers & professionals who aspires to become a paid campaign expert with a combo of Google Ads, Google Analytics & Social Media Advertising on FB, Insta & LinkedIn. Work with local brands on live projects, be certified, have your working portfolio & more…
- 120+ Hours Rigorous Training
- 40+ Advanced Module
- 19+ Certificates
- 3+ Paid Projects During Internship
- job assistance
- Paid Tools
- Paid Plugins
- 4 Hours
- Advance Module
- Certification
- 12+ Videos
- 500+ Students Enrolled
- Paid Projects
- job assistance
- Paid Tools
- Paid Plugins
- 100% Job Assistance
- 40+ Paid Tools Access
- 10+ Paid Theme & Plugins
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20 Student Per Batch
Placement Assistance
Next Batch Date- 01 Oct 22
Flexible Lecture Times
EMI Available Now
Course Description
What will you learn?
Vanilla JS is a fast, lightweight, cross-platformframework for building incredible, powerful JavaScript applications.
Essential of Digital Marketing
Introduction to Marketing
- Basics of Marketing & Branding
- Basics of Digital Marketing
- What is Internet and Its Purpose
- Scope of Digital Marketing
- Upcoming Digital Marketing Trends
- Funnels : Explained with Case Studies
- Case Study
– Successful Digital Marketing Campaigns
– Failed Digital Marketing Campaigns
- 5+ Bonus Resources
Graphic Designing for Business
- Basics of Graphic Designing
- Media Asset Creation
- Live E-Book Creation
- Website Banner Creation
- 20+ Bonus Resources
Easy Video Creation for Business
- Video Marketing Fundamentals
- Importance of Video Marketing
- Types of Videos with Right Purpose
- Creating Videos
- 15+ Bonus Resources
Inbound Marketing
- What is Inbound Marketing
- Generating Inbound Content
- Content Repurposing
Website Planning and Creation
- Introduction of Website
- Different Types of the Website
- Core Objectives of Website and Flow
- Choosing the Right Domain Name for your Website
- Choosing a Hosting Platform
- Connecting Domain to Hosting
- Creating Blueprint for a Website
- Working with Content Management System
- Creating a Website with WordPress
- Hosting Dashboard Complete Overview
- C-Panel Complete Overview
- WordPress Installation
- Themes & Plugins Installation
- WordPress Dashboard Overview
- How to Plan Pages of Websites
- Plan Logics for Web Page & Post Design Creation
- Pages & Post Building
- Menu, Categories, Header, Footer
- Planning Content for Your Websites
- Work on Original Paid Theme
- Premium Plugins Access for Lifetime
Email Marketing Fundamentals
- Introduction to Email Marketing
- Online Data Scraping
- Components of High Converting Emails
- Writing an Effective Email Content
- Email Tools & More
- Making Email Campaigns
- Email Automation
- Creating Drip Campaigns for Business
- Measuring Email Campaign Performance
Blogging for Business
- Introduction to Blogging
- Types of Blog Content with Case Studies
- Niche Research
- Topic Research
- Content Curation vs Content Creation
Digital Marketing – Advance
YouTube Optimization
- Importance of YouTube in Business
- Creating & Customizing Channel
- Creating Shorts
- Content Sharing Best Practices
- Creating a Content Strategy
- 5+ Bonus Resources
Content Marketing & Ad Copywriting
- Introduction to Content Marketing
- Content Strategy for Website & Videos
- Working with PBN
- Maintaining Swipe Files
- Storytelling 3 Step Formula
- Compelling Ad Copy Case Studies
Social Media Optimization
- Introduction to Social Media
- Social Media for Business
- Social Media Optimization
- What is Viral Marketing?
- Social Media Terminologies
FB Business Optimization
- Working with Page, Group & Events
- FB Page Customization
- Setting Up FB Group
- Understanding FB Algorithm
- Right Posting & Page Practices
- Setting Up Chat Bot Automation
- Working with Facebook Automation Tools
Instagram Business Optimization
- Introduction to Instagram Marketing
- Optimizing Profile for Business
- Establishing Purpose & Goals
- Create Engaging Content Types
- Optimizing Instagram Strategy
- Instagram Case Studies
Linkedin Business Optimization
- Personal and Business Profile Optimization
- Page & Group Optimization
- Right Connection Growth
- LinkedIn Automation
- LinkedIn Content Strategy
- Organic Sales Hacking with LinkedIn
Quora Marketing
- Introduction to Quora
- Quora Profile Best Practices
- Live Exercise : Building Quora Profile & Answering Questions
- Quora Traffic Building Strategies
Search Engine Optimization
- Evolution of Search Engines
- How Search Engines Work
- SEO Vs SEM
Keyword Research
- SEO Keyword Planning
- Type of Keywords
- Keyword Intent
- Keyword Mapping
On-Page SEO
- What is On-Page SEO?
- URL Structuring
- Image Title, Geo Tag and ALT Tag Creation
- What is Meta Title
- What is Meta Description
- Heading Tags
- SEO Friendly Content Writing
- Anchor Text, Link Title
- Interlinking for SEO Benefits
On-Page SEO
- What is On-Page SEO?
- URL Structuring
- Image Title, Geo Tag and ALT Tag Creation
- What is Meta Title
- What is Meta Description
- Heading Tags
- SEO Friendly Content Writing
- Anchor Text, Link Title
- Interlinking for SEO Benefits
Off-Page SEO
- What are Backlinks?
- Why are Backlinks Important?
- Link Quality & Link Juice
- Difference Between Do-Follow & No-Follow Backlinks
- What is Google PageRank
- What is DA & PA?
- How to Increase Page Rank / DA & PA?
- Search Engine Submissions
- Directory Submissions
- Article Submissions
- Press Release Submissions
- Blog Posting
- Blog Commenting
- Classifieds Posting
- Forum Posting
- Business Listing
- Social Bookmarking
- Skyscraper Link Building
- PBN
Google Updates
- How Google Updates Effects Website Rankings
- Major Google Updates from Year 2000 to Till Date
- How to Stay up-to-date with SEO Updates
SEO Management & Reporting
- Doing Site Audit Agency Style
- Managing Backlinks for Better Tracking
- Preparing Monthly SEO Reports
Local SEO
- Why Local SEO?
- How to Setup Google My Business?
- How to Perform Local SEO
- Using Schema Markup for Local SEO
Technical SEO
- Robots.txt File Use and Creation
- HTML Sitemap Creation
- XML Sitemap Creation
- Security & Malware Prevention for Good SEO
- Minimizing Page Load Time
Webmaster Tool
- Requesting Site Indexing with Google
- Google Fast Indexing
- Requesting a Website Audit for Fast Indexing
Web Analytics & Reporting
- Introduction to Web Analytics
- Setting Up Google Analytics
- Search Console & Google Ads Integration
- Google Analytics Data Structure
- Overview: Key Terms
Studying & Understanding Data Results
- Setting Up Goals & Conversions
- Creating Custom Dashboards
Online Reputation Management
- Online Sentiment Analysis
- ORM & Social Media Scheduling Tools
- Case Study: Social Crisis and Recoveries
- Building ORM Strategy
- Social Media Automation Tools
Digital Marketing – Mastery
Facebook & Instagram Advertising Advertising
- Introduction to FB & Insta Ads
- Introduction to Ads Manager & Power Editor
- Understanding Account Structure and Campaign Goals
- Competitor’s Ads Spying
- Campaign Ads Targeting
- Custom & Laser Targeting
- Working with Business Manager
- Setting-up Events Manager
- Setting-up Pixels
- Setting-up Remarketing Ads
- Creating Remarketing Campaigns
- Monitoring Campaign Performance
Linkedin Advertising
- FB vs LinkedIn Ads
- Objectives of Creating LinkedIn Ads
- Account Structure & Goals
- Targeting, Budget, Scheduling Options & Billing
- Creating Ad Campaigns
- Setting-up Remarketing Ads
- Creating Remarketing Campaigns
- Monitoring Campaign Performance
- Top LinkedIn Ads Case Studies
- Monitoring Campaign Performance
Twitter Advertising
- Account Structure Overview
- Ad Goals & Types
- Audience Bidding, Budgets & Creatives
- Live Walkthrough – Twitter Campaigns
- Monitoring Campaign Performance
- Case Studies – Twitter Ads
Social Media Marketing Strategies
- How to: Conversational Marketing
- Social Media Management Tools
- Working with Social Media Calendar & More
- Brand Outreach Strategies
- Planning Social Media Marketing Funnels (Paid & Organic)
Google Ads Marketing
- Google Ads Campaign Structure
- Bidding & Auctions
- Account Overview & Setup with Billing
- Audience Customization
- Working with Search Ads with Case Studies
- Working with Display Ads with Case Studies
- Working with Video Ads with Case Studies
- Working with Local Ads with Case Studies
- Working with Smart Campaigns with Case Studies
- Working with Shopping Ads with Case Studies
- Working with App Ads with Case Studies
- Setting-up Remarketing & Tracking with Case Studies
Google Analytics & Tag Manager
- Introduction to Analytics
- Setting-up Google Analytics
- Key Terminology
- Integrating Google Ads, Website, Tag Manager
- Account Overview and Accessing Demo Account
- Learn Reading Reports & Analyzing Reporting Metrics
- Setting-up Custom Goals & Tracking Events
- Setting-up Custom Dashboard
- Other Analytic Tools
Conversion Rate Optimization
- Optimizing Website
- A/B Testing Models
- Funnels Based Marketing
Marketing Automation
- Basic Marketing Automation Hacks
- Automating Lead Funnels
- Setting-up WhatsApp & Chatbot Automation
- Marketing Automation Tools
Online Growth Hacking
- Introduction to Funnels
- Marketing Funnel Hacks
- Viral Content Hacks
- Growth Hacking Tools
- Case Studies
Digital Marketing – Bonus Module
Influencer Marketing
- Introduction to Influencer Marketing
- How to Position Yourself as Influencer
- Approach an Influencer the Right Way
- Live Working with Influencer Marketing
Affiliate Marketing
- Introduction to Affiliate Marketing
- Affiliate Marketing Models & Networks
- Micro vs Macro Niche
- Finding Best Niches
- Spying the Competition
- Topic Research with Paid Tools
- Setting-up WordPress for Affiliate Marketing
- Setting-up Rank math & Pretty Links
- SEO Setup for Affiliate Marketing
- Finding Transaction Based Keywords
- Writing Content for Affiliate Marketing
- Setting-up Email Marketing for Affiliate Marketing
Google AdSense & Blogging
- What is AdSense?
- How does AdSense work?
- Difference Between AdSense
- Difference Between AdSense & Affiliate
- How to create a Google AdSense Account?
- Prerequisite for AdSense
- What is an Ad Unit?
- Different Types of Ad Unit
- AdSense for Mobile Users
- Creating First Ad Unit
- AdSense Approval Tricks
- AdSense Account Optimization
- +8 More
Digital Marketing Freelancing
- Starting with Freelancing
- Creating Freelancing Profiles & Gigs
- How to Position Yourself as a Freelancer
- Deciding the Pricing for Services
E-Commerce & Reselling
- Different Platforms for E-Commerce & Reselling
- Account Setup & Product Listing
- Cross Channel Promotion
- Promoting as Reseller
Selling Digital Marketing Services Agency Style
- How to Find Clients
- Preparing Work Portfolio
- Making Custom Proposals
- Defining Service Pricings
- Working In-house & Outsourcing
Digital Marketing Interview Preparation & Job Assistance
- Job Opportunity-wise
- Interview Preparation
- Career Guidance
- Online Job Hunt Assistance
- Lifetime support After Placement
Get Familiar With Our Online Digital Marketing Course Faculty
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- Founder, Digital Anand
- Proud Digital Marketing Trainer
- Social Media Strategist
Trainer Profile
- Guest Digital Marketing Trainer – IIM Rohtak
- 12+ Years in Digital Marketing Industry
- Profound SEO Expert
Trainer Profile
- Content Marketing Expert
- Helped 50+ Local Brands
- Ad Copywriting Strategist
Trainer Profile
YOUR INSTRUCTOR
Hi, I’m Ashutosh Anand,
I will be taking you through lessons
12+
Learning Hours
910+
Students
45+
Lessons
Tools Covered
Industry Paid Tools
Our Certifications
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Our Trainee Reviews
Shivani Ma’am is one of the best Digital Marketing Trainer with immense of knowledge. She has helped me in gaining knowledge about the digital world. She is one of the best teachers and has helped all of us for our bright future. Thank you so much for such great knowledge, support & cooperation.
Mohd Rafiq
Digital Marketing Executive at Digital Technpedia Pvt. Ltd.
Ashutosh is really a vessel of knowledge of digital marketing and I got to learn a lot from him. He has good hand over his skills and really has a passion for client satisfaction. I highly recommend Digital Anand.
Dilip Singh
Senior Digital Marketer, Shyam Metalics
A nice and friendly person by nature and full of knowledge as a digital marketing trainer. She trained me very well and as a result, when I started working in a company its nothing surprising and new to me because I’ve studied all the things before. I start with the skills, guidance, and knowledge that I have got from Shivani mam and it’s going great.
Vipul Chhoker
Content Developer, SAM Web Studio
Mentors are a stepping stone in one’s career and in my case, it has been Ashutosh Anand sir at Digital Anand. It is because of him I have gained knowledge about digital marketing. I’ve had the pleasure of being taught by him. The best thing about him is his ability to clear doubts in an easy language.
Laxmi Bhatt
Associate Research Editor, TechSci Research
https://www.youtube.com/watch?v=Y9kA2BzwL4Mhttps://www.youtube.com/watch?v=zWMyDVbHDhA
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With Digital Anand, Don’t just learn but execute Digital Marketing with us. Our agency style framework gives a 360-degree experience where we equip you with training, executing, and getting you placed.
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