Paid Marketing Mastery
Advanced level course for marketers & professionals who aspires to become a paid campaign expert with a combo of Google Ads, Google Analytics & Social Media Advertising on FB, Insta & LinkedIn. Work with local brands on live projects, be certified, have your working portfolio & more…
120+ Hours Rigorous Training
40+ Advanced Module
19+ Certificates
3+ Paid Projects During Internship
job assistance
Paid Tools
Paid Plugins
4 Hours
Advance Module
Certification
12+ Videos
500+ Students Enrolled
Paid Projects
job assistance
Paid Tools
Paid Plugins
100% Job Assistance
40+ Paid Tools Access
10+ Paid Theme & Plugins
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What will you learn?
Vanilla JS is a fast, lightweight, cross-platformframework for building incredible, powerful JavaScript applications.
Essential of Digital Marketing
Introduction to Marketing
Basics of Marketing & Branding
Basics of Digital Marketing
What is Internet and Its Purpose
Scope of Digital Marketing
Upcoming Digital Marketing Trends
Funnels : Explained with Case Studies
Case Study
5+ Bonus Resources
Graphic Designing for Business
Basics of Graphic Designing
Media Asset Creation
Live E-Book Creation
Website Banner Creation
20+ Bonus Resources
Easy Video Creation for Business
Video Marketing Fundamentals
Importance of Video Marketing
Types of Videos with Right Purpose
Creating Videos
15+ Bonus Resources
Inbound Marketing
What is Inbound Marketing
Generating Inbound Content
Content Repurposing
Website Planning and Creation
Introduction of Website
Different Types of the Website
Core Objectives of Website and Flow
Choosing the Right Domain Name for your Website
Choosing a Hosting Platform
Connecting Domain to Hosting
Creating Blueprint for a Website
Working with Content Management System
Creating a Website with WordPress
Hosting Dashboard Complete Overview
C-Panel Complete Overview
WordPress Installation
Themes & Plugins Installation
WordPress Dashboard Overview
How to Plan Pages of Websites
Plan Logics for Web Page & Post Design Creation
Pages & Post Building
Menu, Categories, Header, Footer
Planning Content for Your Websites
Work on Original Paid Theme
Premium Plugins Access for Lifetime
Email Marketing Fundamentals
Introduction to Email Marketing
Online Data Scraping
Components of High Converting Emails
Writing an Effective Email Content
Email Tools & More
Making Email Campaigns
Email Automation
Creating Drip Campaigns for Business
Measuring Email Campaign Performance
Blogging for Business
Introduction to Blogging
Types of Blog Content with Case Studies
Niche Research
Topic Research
Content Curation vs Content Creation
Digital Marketing – Advance
YouTube Optimization
Importance of YouTube in Business
Creating & Customizing Channel
Creating Shorts
Content Sharing Best Practices
Creating a Content Strategy
5+ Bonus Resources
Content Marketing & Ad Copywriting
Introduction to Content Marketing
Content Strategy for Website & Videos
Working with PBN
Maintaining Swipe Files
Storytelling 3 Step Formula
Compelling Ad Copy Case Studies
Social Media Optimization
Introduction to Social Media
Social Media for Business
Social Media Optimization
What is Viral Marketing?
Social Media Terminologies
FB Business Optimization
Working with Page, Group & Events
FB Page Customization
Setting Up FB Group
Understanding FB Algorithm
Right Posting & Page Practices
Setting Up Chat Bot Automation
Working with Facebook Automation Tools
Instagram Business Optimization
Introduction to Instagram Marketing
Optimizing Profile for Business
Establishing Purpose & Goals
Create Engaging Content Types
Optimizing Instagram Strategy
Instagram Case Studies
Linkedin Business Optimization
Personal and Business Profile Optimization
Page & Group Optimization
Right Connection Growth
LinkedIn Automation
LinkedIn Content Strategy
Organic Sales Hacking with LinkedIn
Quora Marketing
Introduction to Quora
Quora Profile Best Practices
Live Exercise : Building Quora Profile & Answering Questions
Quora Traffic Building Strategies
Search Engine Optimization
Evolution of Search Engines
How Search Engines Work
SEO Vs SEM
Keyword Research
SEO Keyword Planning
Type of Keywords
Keyword Intent
Keyword Mapping
On-Page SEO
What is On-Page SEO?
URL Structuring
Image Title, Geo Tag and ALT Tag Creation
What is Meta Title
What is Meta Description
Heading Tags
SEO Friendly Content Writing
Anchor Text, Link Title
Interlinking for SEO Benefits
On-Page SEO
What is On-Page SEO?
URL Structuring
Image Title, Geo Tag and ALT Tag Creation
What is Meta Title
What is Meta Description
Heading Tags
SEO Friendly Content Writing
Anchor Text, Link Title
Interlinking for SEO Benefits
Off-Page SEO
What are Backlinks?
Why are Backlinks Important?
Link Quality & Link Juice
Difference Between Do-Follow & No-Follow Backlinks
What is Google PageRank
What is DA & PA?
How to Increase Page Rank / DA & PA?
Search Engine Submissions
Directory Submissions
Article Submissions
Press Release Submissions
Blog Posting
Blog Commenting
Classifieds Posting
Forum Posting
Business Listing
Social Bookmarking
Skyscraper Link Building
PBN
Google Updates
How Google Updates Effects Website Rankings
Major Google Updates from Year 2000 to Till Date
How to Stay up-to-date with SEO Updates
SEO Management & Reporting
Doing Site Audit Agency Style
Managing Backlinks for Better Tracking
Preparing Monthly SEO Reports
Local SEO
Why Local SEO?
How to Setup Google My Business?
How to Perform Local SEO
Using Schema Markup for Local SEO
Technical SEO
Robots.txt File Use and Creation
HTML Sitemap Creation
XML Sitemap Creation
Security & Malware Prevention for Good SEO
Minimizing Page Load Time
Webmaster Tool
Requesting Site Indexing with Google
Google Fast Indexing
Requesting a Website Audit for Fast Indexing
Web Analytics & Reporting
Introduction to Web Analytics
Setting Up Google Analytics
Search Console & Google Ads Integration
Google Analytics Data Structure
Overview: Key Terms
Setting Up Goals & Conversions
Creating Custom Dashboards
Online Reputation Management
Online Sentiment Analysis
ORM & Social Media Scheduling Tools
Case Study: Social Crisis and Recoveries
Building ORM Strategy
Social Media Automation Tools
Digital Marketing – Mastery
Facebook & Instagram Advertising Advertising
Introduction to FB & Insta Ads
Introduction to Ads Manager & Power Editor
Understanding Account Structure and Campaign Goals
Competitor’s Ads Spying
Campaign Ads Targeting
Custom & Laser Targeting
Working with Business Manager
Setting-up Events Manager
Setting-up Pixels
Setting-up Remarketing Ads
Creating Remarketing Campaigns
Monitoring Campaign Performance
Linkedin Advertising
FB vs LinkedIn Ads
Objectives of Creating LinkedIn Ads
Account Structure & Goals
Targeting, Budget, Scheduling Options & Billing
Creating Ad Campaigns
Setting-up Remarketing Ads
Creating Remarketing Campaigns
Monitoring Campaign Performance
Top LinkedIn Ads Case Studies
Monitoring Campaign Performance
Twitter Advertising
Account Structure Overview
Ad Goals & Types
Audience Bidding, Budgets & Creatives
Live Walkthrough – Twitter Campaigns
Monitoring Campaign Performance
Case Studies – Twitter Ads
Social Media Marketing Strategies
How to: Conversational Marketing
Social Media Management Tools
Working with Social Media Calendar & More
Brand Outreach Strategies
Planning Social Media Marketing Funnels (Paid & Organic)
Google Ads Marketing
Google Ads Campaign Structure
Bidding & Auctions
Account Overview & Setup with Billing
Audience Customization
Working with Search Ads with Case Studies
Working with Display Ads with Case Studies
Working with Video Ads with Case Studies
Working with Local Ads with Case Studies
Working with Smart Campaigns with Case Studies
Working with Shopping Ads with Case Studies
Working with App Ads with Case Studies
Setting-up Remarketing & Tracking with Case Studies
Google Analytics & Tag Manager
Introduction to Analytics
Setting-up Google Analytics
Key Terminology
Integrating Google Ads, Website, Tag Manager
Account Overview and Accessing Demo Account
Learn Reading Reports & Analyzing Reporting Metrics
Setting-up Custom Goals & Tracking Events
Setting-up Custom Dashboard
Other Analytic Tools
Conversion Rate Optimization
Optimizing Website
A/B Testing Models
Funnels Based Marketing
Marketing Automation
Basic Marketing Automation Hacks
Automating Lead Funnels
Setting-up WhatsApp & Chatbot Automation
Marketing Automation Tools
Online Growth Hacking
Introduction to Funnels
Marketing Funnel Hacks
Viral Content Hacks
Growth Hacking Tools
Case Studies
Digital Marketing – Bonus Module
Influencer Marketing
Introduction to Influencer Marketing
How to Position Yourself as Influencer
Approach an Influencer the Right Way
Live Working with Influencer Marketing
Affiliate Marketing
Introduction to Affiliate Marketing
Affiliate Marketing Models & Networks
Micro vs Macro Niche
Finding Best Niches
Spying the Competition
Topic Research with Paid Tools
Setting-up WordPress for Affiliate Marketing
Setting-up Rank math & Pretty Links
SEO Setup for Affiliate Marketing
Finding Transaction Based Keywords
Writing Content for Affiliate Marketing
Setting-up Email Marketing for Affiliate Marketing
Google AdSense & Blogging
What is AdSense?
How does AdSense work?
Difference Between AdSense
Difference Between AdSense & Affiliate
How to create a Google AdSense Account?
Prerequisite for AdSense
What is an Ad Unit?
Different Types of Ad Unit
AdSense for Mobile Users
Creating First Ad Unit
AdSense Approval Tricks
AdSense Account Optimization
+8 More
Digital Marketing Freelancing
Starting with Freelancing
Creating Freelancing Profiles & Gigs
How to Position Yourself as a Freelancer
Deciding the Pricing for Services
E-Commerce & Reselling
Different Platforms for E-Commerce & Reselling
Account Setup & Product Listing
Cross Channel Promotion
Promoting as Reseller
Selling Digital Marketing Services Agency Style
How to Find Clients
Preparing Work Portfolio
Making Custom Proposals
Defining Service Pricings
Working In-house & Outsourcing
Digital Marketing Interview Preparation & Job Assistance
Job Opportunity-wise
Interview Preparation
Career Guidance
Online Job Hunt Assistance
Lifetime support After Placement
Get Familiar With Our Online Digital Marketing Course Faculty
Founder, Digital Anand
Proud Digital Marketing Trainer
Social Media Strategist
Guest Digital Marketing Trainer – IIM Rohtak
12+ Years in Digital Marketing Industry
Profound SEO Expert
Content Marketing Expert
Helped 50+ Local Brands
Ad Copywriting Strategist
Hi, I’m Ashutosh Anand,
12+
Learning Hours
910+
Students
45+
Lessons
Tools Covered
Industry Paid Tools
Our Certifications
Previous
Our Trainee Reviews
Shivani Ma’am is one of the best Digital Marketing Trainer with immense of knowledge. She has helped me in gaining knowledge about the digital world. She is one of the best teachers and has helped all of us for our bright future. Thank you so much for such great knowledge, support & cooperation.
Digital Marketing Executive at Digital Technpedia Pvt. Ltd.
Ashutosh is really a vessel of knowledge of digital marketing and I got to learn a lot from him. He has good hand over his skills and really has a passion for client satisfaction. I highly recommend Digital Anand.
Senior Digital Marketer, Shyam Metalics
A nice and friendly person by nature and full of knowledge as a digital marketing trainer. She trained me very well and as a result, when I started working in a company its nothing surprising and new to me because I’ve studied all the things before. I start with the skills, guidance, and knowledge that I have got from Shivani mam and it’s going great.
Content Developer, SAM Web Studio
Mentors are a stepping stone in one’s career and in my case, it has been Ashutosh Anand sir at Digital Anand. It is because of him I have gained knowledge about digital marketing. I’ve had the pleasure of being taught by him. The best thing about him is his ability to clear doubts in an easy language.
Associate Research Editor, TechSci Research
https://www.youtube.com/watch?v=Y9kA2BzwL4Mhttps://www.youtube.com/watch?v=zWMyDVbHDhA
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